Mothercare

Mother care is a wholly owned subsidiary of Storehouse plc., involved in retail business of maternity wear and children’s apparel. It was founded by Selim Zilkha who was born and brought up in US and during World War II served US armed forces. They are the largest retailer of clothing and accessories for young children and their mothers. Today they have more than 370 stores spread over the Europe, Great Britain, Asia and Middle East.

The concept of Mothercare goes back to 1950 when Selim Zilkha was seeking alternate business interests in Britain. Undaunted with some initial failures in some time in 1960s he acquired WJ Harris Chain of 50 Stores that was involved in selling baby carriages and nursery furniture of very traditional styles. Selim Zilkha changed its name to Mothercare. In 1972 it went public. Mothercare’s history is of takeover and mergers.

Mothercare is a one-stop shop concept with apparel, children’s and infant’s wear, baby food, strollers and furniture at modest prices. All requirements of mothers and mothers-to be are available with them. In UK, Mothercare is one of the most reliable and renowned name. Customers have the facility of online shopping. There were many people who were skeptical about the success of Mothercare’s online marketing. The success of Mothercare’s online site has today proved all of them wrong.

There are varieties of items for children with Mothercare, like push chairs, strollers, maternity wear, gifts, clothes, bathing products, toys and car seats etc. From time to time, Mothercare’s voucher codes and discounts are also offered.