Dell
In the field of Personal Computer, Laptop and such other items, Dell is a name which needs no introduction. They are number one retailer in United Kingdom. With a firm belief of understanding of needs of customers, Michael Dell founded the Dell Company in 1984 in order to sell computers directly to the customers.
In the year 1984 with a very little capital of $1000, Michael Dell had founded Dell Computer. He initiated this Company with an unprecedented idea of selling custom built PC directly to the customers bypassing the middlemen. In 1985, Dell’s first designed and built.
The Company’s growth can be visualized with the fact that after only four years in the year 1988, the market capitalization of the company raised from $1000 to $85 million. Dell started growing globally during late 1990s. Dell created series of manufacturing facilities in many countries and proved its cross-culture capabilities. Dell spread its span of activities in Asia Pacific/Japan in early 1990 in selected markets and invested in management, regional facilities, service and technical personnel.
Currently Dell has direct sales operations in 13 market regions in India, Hong Kong, China, Brunei, Australia, Singapore, Thailand, Taiwan, New Zealand, Malaysia, Macau, Korea & Japan. It addition it serves 31 markets through its distributor network. Dell manufactures desktops, notebooks, workstations, servers and storage products. Dell has centralized ordering and billing facilities for its global customers which also includes delivery of customized products with local delivery and local onsite service. A wide range of digital cameras and printers are also available in the product list of Dell.
In India, Dell’s first manufacturing facility was created in 2007 in Sriperumbudur Hi-Tech Park, Chennai, in Tamil Nadu, to produce desktop computers. In order to expand the distribution network further globally and reach new customers, Dell has retail partnership with their Wall-Mart, Staples, Gome, Bic Camera and Carphone Ware House.
Their delivery system is very efficient and the computer reaches your doors the next day. This is the first company who sends their technician to customer’s home to service the computer. Visit: www.dell.co.uk
