ASOS
ASOS is the United Kingdom’s largest independent online retailer in fashion and beauty products. It was founded in June 2000 for the customers who want to shop clothes and accessories worn by celebrities. They have more than 19,400 branded products including their own label products. With addition of 1000 lines of new products and brands are added every week ASOS is rapidly going to become market leader in online fashion marketing in UK. ASOS was formerly known as Seen on Screen.
There are 2.3 million registered online users with ASOS. It has expanded into one of the most comprehensive shopping destinations online, as stated in one of the press release.
In the stores of ASOS, you will latest fashions of designer clothes and celebrity clothing for men and women. Affordable ranges and versions of celebrity outfits are available with ASOS, like playsuits, jumpsuits, harem trousers and color block clothes etc. The product lists of ASOS covers cosmetics, hottest accessories, hair care and skin care items, jewellery and shoes. You can buy a gift for 6 month’s baby or a swim suit for 2 years kid from ASOS. In spite of current severe recession, the online retailing of these fashionable items has helped ASOS in maintaining the steep growth of sales.
Primarily aimed at the fashion loving customers of teenage and young generation and girls who are financially capable to afford the fashion trends, ASOS today attracts more than 5.3 million visitors every month. Their online site is continuously gaining popularity and the international sale is increasing rapidly. Visit: www.asos.co.uk